About Project

The Driven Garage, a brand built for car enthusiasts, wanted to establish a strong identity that resonated with the automotive community. From the ground up, they needed everything—from a logo and brand colors to an animated logo that would bring their vision to life. The goal was to create a bold, high-energy brand that captured the passion of car culture while maintaining a sleek and professional aesthetic for future content, including social media, videos, and merchandise.

To Project

Project Name

The Driven Garage Branding & Identity

Project Type

Animation, Branding, Design

Timeline

2 Months

Problems

As a new brand in the automotive space, The Driven Garage had no existing visual identity, making it difficult to establish recognition and stand out in a competitive market. Without a logo, brand colors, or consistent design language, there was no foundation for a cohesive brand presence across digital platforms, video content, and merchandise. Additionally, they wanted an animated logo that could add a professional touch to their video content, reinforcing their identity in the car enthusiast community.

Solutions

We developed a bold, high-impact brand identity that embodies the excitement and energy of car culture. This included crafting a sleek, dynamic logo, selecting a strong and modern color palette, and designing an animated logo that brings the brand to life in video content. The animation was designed with smooth, high-speed motion to reflect the adrenaline of the automotive world while maintaining a clean and polished finish. Since launching the new brand, The Driven Garage has built a recognizable identity that resonates with car enthusiasts, creating a strong foundation for future content and community engagement.